Courts:
STRUÖC

Courts has long established itself as the go to place for electronic bargains, but not for its furniture. We were challenged with the task of changing the perception of Courts to one that offers stylish furniture, after years of price-focused advertising,

So, we decided to flip the problem on its head, Literally.

Sounds more stylish already.

We then embarked on a year-long project, starting by working closely with the furniture buying team and engaging a stylist to beef up the furniture range, streamline the furniture styles and place them under the spotlight as they deserved.

By keeping the origin of Struöc a secret, this gave us the rare chance to let the furniture do the real talking.

• • • Teaser TVC • • •

The response was overwhelming. In two weeks, more than 6000 people joined Struoc Facebook page, webpage received 21,000 visits, and more than 120,000 views on YouTube. Finally, we unveiled the surprise.

• • • Reveal TVC • • •

Courts took a big first step towards a market looking for chic furniture at affordable prices. What started as a name change, became a game changer.