Courts:
Demolition Site

Courts – the equivalent of Best Buy in Singapore, had revamped its webstore completely.
We were tasked to announce it. Challenge was, boasting a webstore is hardly newsworthy, let alone a revamp.

The solution - we announced the new by using the old, for one last time. 24 hours before the revamped store was due to go live, the old homepage was demolished into pieces. Members and Facebook Fans of Courts were invited to remove and keep a “piece” of history. Which was also redeemable as an e-voucher on the new store.

A fitting farewell to an old site.

Adfest - Gold • Asia Digital Media Awards - Silver • Advertising Hall of Fame Singapore - Silver • Singapore Creative Circle Awards - Bronze • Cannes - Shortlist • Spikes Asia - Shortlist • Effies - Silver